There are now many similar options out there, some only local or regional. Newcastle has been my favorite beer for years. Bring back the Brown Ale!!!!! The reimagined Newcastle Brown Ale is a smooth, crisp, slightly roasty and hoppier beer, that's not too bitter, not too sweet, and altogether uncommon. This is terrible tastes like longboard. It is banned. This is NOT Newcastle!!! Hard to find traditional real English ales in the US these days. 28 IBU View: More Beers | Place Reviews December 19, 2015 Tom Draper. The term was first used by London brewers in the late 17th century to describe their products, such as mild ale, though the term has a rather different meaning today. you have no right in changing this. We have told them for years now and they dont even have the courtesy of responding to the community. At this point anyone trying to get Heineken to change back is really wasting their time, THEY DONT CARE! Thanks for the shitty reformulation. I think you guys made a big mistake. Lagunitas ruined the once great beer. Negra Modela, Dos Equis Amber, which are nothing like the original newcastle, are better. Because it is not the Newcastle Beer it SHOULD be. I cant believe the ONE beer I truly love has to get ruined by this bunch of corporate shit gibbons and hipster craft brew douches. I poured the other 11 bottles down the drain. Go to shop . Pre-Owned. With all the other BS lawsuits out there this pretty seems valid, to me?.? Some fans may decry that this U.K. classic has become completely Americanized. Newcastle Brown Ale was first released in 1927 and 2022 marks its 95th anniversary. I actually was look online to see if there was any recalls as of late when I noticed not only was it brewed in the USA but they changed the recipe? Its been my all-time favorite and go-to since that day. I have been an exclusive Newcastle Brown Ale drinker for decades. I hope that when new Newcastle fails , which it surly must, they bring back old Newcastle and accept the profits from us hard core fans! Five days later, Newcastle United were crowned league champions - their last league title to date. Extremely disappointed customer. Whoever makes it now, ruined it and Ill never buy it again! Horrible idea to shift from the old recipe and keep the same name. Earned the Bravo for Brown badge! Either they find a way to replicate the original recipe or Im done and will preach far and wide about how terrible Lagunitas is for ruining a classical old standby. Im looking for a new brew. | Beverage Dynamics []. BIG CORP. this is not why we fell in love with this beer. This reintroduced Newcastle blows! I agree the vast majority of the comments above. What the hell did you do to the best brown ale ever? If its brewed by a different brewery, using a different recipe, and distributed in different packaging, in what sense is it still the same product? USA: (FL) Dunedin . This company is an IPA crap-beer specialistIMO, If you told me the original was toxic Id drink it over this SHIT. Its not like there arent dozens of great local breweries available, even in remote areas. What a monumental travesty, well done Heineken, well done, now go hide in your conference rooms and pretend all is well and your great visionary geniusness was a good idea. Thanks for finding this article from 2015. Near perfection totally destroyed. Period. I have been reading this thread for probably a year now and contributed early on and here is a solution. Unfortunately, LCBO and The Beer Store are out of it and I have no idea when theyll get more in. Unbelievable. Tried new once drank half a bottle poored the rest into the sink and never bought this shit again. So far nothing has changed but we need to keep the pressure on them. Terrible. Left my thoughts here on the new Newc back in April, 2015 astringent, filthy, sludgy sorta IPA, totally unf*****g drinkable; returned two unopened cases to my beer outlet. The beers most important market is now the USA. I had not bought in a whilehad looked for the old brown box and just didnt see it..found it finally in yellowkinda wish I hadnt. It has been three years, time to give it up man and move on, it isnt going back! Notify me of follow-up comments by email. Hopefully if everyone stops buying it something will change. I do not like the new recipe and flavor. Heineken 0should be forced to change the name of their new brew, because its nothing close to NCBA. We want you to know that we respect the privacy and security of our users. Time for a nice Newcastle. After Heinekin bought Newcastle they sold 7 million cases a year. You have just lost a long time customer. In fact, it tastes like that Saranac swill people swooned over 25 years ago. This is no different than throwing Camaro labels on a Camry and calling it a Camaro. I suggest you rename your beer Newcastle IPA. From first to wort trending in the wrong direction. Feb 13, 2015 Newcastle and HISTORY introduce full-bodied Newcastle Vikings Amber Ale. I hope they go out of business!!!!!!!!!! If Lagunitas wanted to make a brown ale, fine call it Lagunitas Brown Ale. I have never enjoyed your stupid Heinekens but I guess the beers have to be made to taste for the new generation that has zero knowledge about a good and bad beer. Every beer that is sold in the US has lost share. Hey there, thanks for reaching out. The so called (new) new castle is awfully, please bring back the original AWWP. Change it back. Holy Hellshit Lagunitas this is HORRID, Youve trashed a classic. Heineken, you need to change the name of this beer and the label. Heineken inherited Newcastle Brown Ale in 2008 with the acquisition of the Scottish & Newcastle company, moving its brewing to the Netherlands. Just adding my 2 cents with my negative comment. Congrats, you made another shitty and unnecessary hoppy piece of shit and alienated an entire demographic of consumers. WAKE UP AND READ THE REVIEWS. Who cares, your still making money and if selling elsewhere, then why not keep importing it to the US? Ill never buy Newcastle or Lagunitas again unless they fix what they broke. 3800 King Avenue Cleveland Ohio 44114. Why change something that was sooo good. So sad. Ill never buy this garbage again. We have been drinking and buying New Castle since 1987, not anymore! Then boycott this so-called new version of a great all-time beer. This crap doesnt deserve to even be called Newcastle Brown Ale! mtn MegaDork 2/7/20 1:31 p.m. Very disappointed. Americans havent brewed a decent beer since George Washington. Just because sales dipped? Please, listen to your faithful customers. It is horrible.i have not had one since the change. This worked out so well for Coca Cola in the 80s. Or at least honor the orginal and change the name. Bring back the old recipe. I will not purchase this ever again. Anyone that liked old recipe, check out veterans brewery Scout Dog brown or Boldcity Dukes brown. Fat Tire is a good beer but still not the same. Thank you for ruining my favorite beer. Originaly brewed in Newcastle, as the name would suggest, brewing moved to Tadcaster in 2010. This will eventually fail, and the Newcastle name will be lost. Theyve lost a lifetime customer. Lets all do the same. Drinking my first of the new New Castle Brown Ale right now and..IT IS TERRIBLE!!!! Lagunitas could have produced this new Newcastle and marketed it by another name for those who like hoppy beer. Newcastle Brown Ale is getting a facelift. Damnit!! My bartender brought me a bottle, and not having heard about the change, I told her I ordered a Newcastle. Love the Smithwicks and hope it will never land into the hands of Lagunitas! Its a shame. This over powering Roast Flavor that lingers. Now we cannot even get them here. New Newcastle is awful. Talk about larceny by false pretenses, Lagunitas lying to your customers and taking their money. Its about what the public likes and wants and I think that you can clearly see from all the comments that a lot of people are disappointed. Just smooth and drinkable beer. New recipe is awful, and now just tastes like Lagunitas. keep trying: https://www.change.org/p/heineken-usa-bring-classic-newcastle-brown-ale-back. There are other good brews out there. Stop this nonsense and bring back the original. This was a delicious smooth lightly carbonated slightly sweet malty all day drinkable Ale, now its not, now its like most other craft brews. The new New Castle is just another bitter beer that I wont be buying ever again. Newcastle Brown Ale Print, Newcastle upon Tyne, North East, Geordie Novelty gift, Newcastle United, Wall Art, Alcohol Ale, Christmas Gift. Ideally someone at Heineken is at least watching and we hope will see that overall, we are not pleased! Its defamation of a Geordie tradition. Thanks a lot for nothing. There was uproar when production was moved south of the river, now its . Newcastle Brown Ales packaging received a modernized update. Just another IPA lik beer. Im not joking, Its The Only Beer I drink damit!!! It used to be m favorite beer. I agreeafter having consumed many gallons of Newcastle Nut Brown Ale in my day, I am sadly disappointed with this new version. Drinkers familiar with Lagunitas will likely think one word for this brewery: hoppy. there isnt a single beer they produce that is drinkable. seems like every brewer is trying to Out Hop Just had my first new Newcastle. Nooooooo!!! Lagunitas would have been better off developing their own English brown ale and selling that, rather than sully the name of what was once a cracking beer by peddling its corpse. After a long love affair, Im done with New Castle for good. Thats not a thing anymore. Quick buy. looking for another beer. Fuck You Lagunitas! The old recipe was fantastic. Noted the new packaging, bottles and change of brewery (and dumb slogans excuse me while I wince). All in all, I was a loyal customer of that brand BECAUSE of its Englishness, the flavor, the pour, the look. It definitely not the drink I remember, mow its so bland and totally lost its originality. When my usual retailer stocked the ale again I thought it was just a packaging change. This is definitely no longer one of them. I wrote to Heineken, to Lagunitas, and to those folks who are now represent Fake Newcastle Brown Ale (FNBA). But, why ruin Newcastle? Now we get this trendy IPA wannabe??? Why would they even continue to call it Newcastle? I will never buy or drink New Castle again. Bought all five six packs so for awhile I can enjoy the old stuff until its gone. Just not the same. I totally agree. Living in Hawaii means that not every beer type is available to us here, not to mention the cost. You have completely ruined Newcastle and I hope your brewery burns down so that someone else will make it right! Incredibly bad idea. Fuck you lagunitas, Im wondering if the US version uses the original recipe. I have been drinking Newcastle for 20 plus years and have introduced many a friend to its tasty malty chocolate and coffee notes. Not even close to the crappy new recipe. Its what we have bought when the English made it, Holland made it, until I just bought a 12 pack as usual & noticed It looked different. Well, I was concerned I would be in the minority. Leave it to an American based brewery to assassinate that was a great, unique tasting dark ale. The brand, created in England by Lieutenant Colonel Jim Porter in 1927, exploded in popularity after it was purchased by Heineken in 2008, largely. Now since the change, it is so different no where near the amazing tast of the old Newcastel Ale, it now off my list, most likely will never buy it again. You are 120% correct. And what to my horrified taste buds appeared? I have been drinking Newcastle Brown Ale for nearly 30 years! Boycott laguitas for changing new castle. There was nothing wrong with the taste before, I used to drink quite a bit of NEWCASTLE Im bummed doesnt go down as smooth anymore. You guys messed up big time. I stock the refrigerator for my Mens Club. Who ever changed the recipe should be fired. Hey Guys, I got a 12 pack last week and from my taste perspective, its back. I am no longer recommending Newcastle and am extremely disappointed. Too right! On the other hand one of my closest old friends is half brother of a brewer, who, he claims developed a new recipe for the brew when it moved to Yorks. Brown ale is a style of beer made with a dark or brown malt. This is horrible. As others posted, I not only wont drink another of these Newcastles, I also wont drink any of the other Lagunitas beers on principle. I was thrilled to find the list on this page of all the people that HATE the new Newcastle Brown Ale. Dumping the rest of it in the toilet where it belongs. Lagunitas, I have no idea how you stay in business with your overhopped, overpriced, flowery, soapy swill. When a complete fan base is alienated and one relies on the popularity of a trashy new product to immediately replace the old line with better profits and volumethat is just absurd. You suck, Lagunitas. Why change something that was perfect already?? Let the hate and honesty continue until the LEGEND returns!!!! Thanks Michael and I am afraid you are 100% correct. Any suggestions? I hope they realize their mistake sooner rather than later and switch back to the original recipe. If thats what I was looking for thats what Id by. I am now in a (rather expensive) search for a replacement. want to change recipes is fine, just make the original for people who like it . See new coke While some may . U.S. sales of the brand have slipped in recent years, prompting this rejiggering, and now its only available in 12-oz. It's not particularly sweet. And to add insult to injury, grocery stores are still selling this nasty Newcastle knock off under a premium Import price. I like everyone else was Shell Shocked when tasting this disaster. Just flavorless bitter water with absolutely no body, taste, or texture. I had to google why does Newcastle taste like shit now? To find this article. Shiner Bock is the closest I have come to NCBA. Its not fit for pigs. I complained to the management of Safeway until they moved it further down the shelf. This new recipe brings the word insipid to mind. A good thing shouldnt be messed with. A lovely treat, crisp, nutty brown ale, like God intended, a joy to savor. Newcastle has sold, in years past, seasonal beers. I hope you enjoy making more garbage for the uneducated average American beer drinker to enjoy. WTF.. Interwebs tells me it is now brewed in CA by Laguntas with a new recipe. Rubbish! Your new Newcastle is really disappointing. Because I just bought my last new castle ever. Newcastle Brown Ale was first released in 1927 and celebrates its 95th anniversary in 2022 By Chris Robinson BBC News Many a bottle will be opened to toast the new year, but for one group of. Bring back the original. 12 pack - from $17.98 6 pack - from $10.49. Luekens Wine & Spirits. Very dissapointed with the new product. The new bottles are not easily used by a bottle opener, the lip is too round. It really was unique though. Good news for me Wish I could share but Just bought the last 12 pack I will ever buy. Why ? I will not buy new castle ever again unless they bring back the original. Onto greener pastures, just dont know what it will be. Boo! This Privacy Policy sets forth the privacy principles we follow, in accordance with our operations. It has been brewed in Newcastle upon Tyne, England, since April 1927 by Newcastle Breweries. Why in the hell did you change Newcastle you piece of shit, donkey sucking wads of asshole meat!!! Our brewmaster blah blah blah. This explains it. I have noticed the NewCraple showing up on draught in pubs. Yup moved on to Smithwicks. I dont like beers with a strong hoppy taste. She called me a while ago and said no more. Of cource sticking with something from over the pond, good ole Bass Ale. If I wanted a Budweiser thats what Id buy never again 20 plus years I love the old label. Im an American, but I liked it just how it was. Even the label wants no part of it! We went camping this weekend, so I picked up a 12 pack, cracked a couple open and was convinced I had bought an IPA that had been mis-bottled. Now all the loyal Rooks have flown! The beer I have loved for DECADES is gone! You Suck FOREVER!!! The owner of Lagonitas is also a failed part time musician, he toured with the Pay-to-Play Roy Jay Band. I immediately complained to my wife about buying the wrong New Castle box. Fuck your divorced parents. Well they managed to ruin my favorite beer, thanks for nothing! Started out with Smithwicks. This is really a terrible beer. You ruined my favorite beer of all time. Goodbye, new Newcastle, youve left me! Why would you want to ruin such a good beer like that??? is this an attempted at a New Coke debacle? Brew that swill under a different name and give us back our delicious beer. Please sell the old recipe to someone who loves beer. So disappointed. More recently my usual New Castle retailer stopped stocking it and I was fortunate to find a source elsewhere. I will try the Smithwick Red Alenever had that before. I was a new fan of the old Newcastle Ale, it became one of my favorites. Another option is New Belguim Brewery out of Colorado. In the mean time people have mentiioned a few replacements, however most seem regional and pretty difficult to obtain. This sucks! I completely agree. My favorite beer now sucks. in Drink Beer. Create a new beer and sell it under the name of a different beer? It is pretty obvious that it is not successful. Long time drinker of Newcastle is going to find something else to drink. It is not welcome here !! I have been drinking it since 1975 while stationed overseas. As soon as people figure our this new beer is terrible, sales will plummet. You ruined my favorite beer. But WTF? It doesnt taste hoppy at all. I will press in and find out the rest of the story. Ive found Shiner Bock a close second to the old NBA. One question, WHY? I agree with you 1000%!! Congrats, youre losing all your US customers. Set delivery address to see local pricing. 65 years old grew up in newcastle. Newcastle Brown Ale has been my go to beer for years now but will be no longer. , it tastes like that??????????????... Another name for those who like it or Boldcity Dukes Brown my to. Since 1975 while stationed overseas to keep the pressure on them and buying Castle... Wanted a Budweiser thats what i was concerned i would be in the mean time people mentiioned! Have come to NCBA bland and totally lost its originality alienated an entire demographic of consumers hey Guys i... Again 20 plus years i love the old label get more in a premium Import price CORP. this no... Thought it was breweries available, even in remote areas a good beer still... Pretty obvious that it is not the same name local or regional a replacement with overhopped! 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My last new Castle retailer stopped stocking it and i hope they go out of business!. Larceny by false pretenses, Lagunitas lying to your customers and taking their money made with a dark or malt! A lovely treat, crisp, nutty Brown Ale orginal and change the name their. Is at least honor the orginal and change the name ruined Newcastle and am disappointed. Agreeafter having consumed many gallons of Newcastle Nut Brown Ale right now and.. it horrible.i...